About

Update (11/7/11): The current iteration of doingtonight as described below is no longer being supported. We have collected some very helpful and inspiring feedback from our early users and are currently developing a completely new experience in the form of a native mobile application. The app will feature updated social mechanics among other things. To say we are excited would be an understatement. Check back for more updates soon! In the meantime, we will be updating this blog more frequently to socialize some of the things we are more excited about. Follow the “About Us” tag in particular. Oh yea, and we are looking to grow the team.

doingtonight.com features a comprehensive directory of bars and restaurants throughout the country ranked in the order of tonight’s most popular venues. Instead of using 12 different point solutions to make plans, people will log on to doingtonight.com to announce their own plans, check what their friends are doing tonight, and get an idea for what’s happening in the area. The aggregate number of plans announced is used to measure the popularity of a place. Every plan announced contains a brief explanation for why each person is going there. As more plans are announced, more relevant information about the restaurant and bar scene is accumulated: what kind of crowd will be there tonight; what is happening there tonight; why people are going there tonight; who will be there tonight. So, what are you doing tonight?